To ensure safety for everyone in Massachusetts during the holidays, the Alcoholic Beverages Control Commission (ABCC) will be conducting alcohol enforcement at local bars in Massachusetts cities and towns from Thanksgiving Eve through New Year’s Eve.

In doing so, the ABCC hopes to prevent accidents caused by impaired driving and other alcohol-related harm that often occurs at this time of year. The ABCC will work with municipal police departments and focus enforcement efforts at bars that have been identified as the last to sell alcohol to a convicted drunk driver and other high-risk locations.

“It is extremely important to deter bars from over-serving and prevent problems before they happen,” said State Treasurer Deborah B. Goldberg, who oversees the ABCC. “We want to keep people safe and make sure everyone can enjoy the holidays with their family and friends, avoiding tragedies before they occur.”

The program is run in conjunction with the National Highway Traffic Safety Administration’s (NHTSA) Impaired Driving Crackdown, from Thanksgiving Eve through New Year’s Eve, and is funded through the Executive Office of Public Safety and Security – Highway Safety Division.

According to the NHTSA, from 2017 to 2021, 137 drivers involved in fatal crashes on Thanksgiving Eve (6 p.m. to 5:59 a.m.), also known as ‘Blackout Wednesday,’ were alcohol impaired. In 2021 alone, 36 drivers were in fatal crashes on that day. Also, from 2017 to 2021, young drivers ages 21-24 represented the largest percentage of drivers involved in deadly crashes. The message before Thanksgiving is simple – the NHTSA says to stop the blackout trend on Wednesday.

Alcohol is involved in 40 percent of traffic crash fatalities, resulting in 17,013 fatalities and injuring an estimated 275,000 people annually. Data indicates that well over 50% of impaired driving arrests originate at bars.