Happy Valley Launches Spanish Language Website

Happy Valley, East Boston’s second adult use cannabis dispensary that opened last year, has become the first cannabis operator in the state to provide a website in Spanish

Happy Valley, Eastie’s vertically-integrated cannabis company on McClellan Highway dedicated to creating premium-quality cannabis experiences, recently announced the launch of HappyValley.org for Spanish speaking customers.

According to Happy Valley Vice President of Technology Gregg Weiss website visitors can now toggle between English and Spanish languages.

“If you want to connect and form relationships with loyal customers, then communicating in their native language is a great way to accomplish that,” said Weiss. “A key component of our brand and growth strategy is to create a premium and curated retail experience for all customers whether in-store, on HappyValley.org, or by using the Happy Valley Insider Mobile app. By providing a website in Spanish, we can better serve our customers and the local community”

General Manager at Happy Valley Gilly Mota said roughly half of the customers at his Eastie store speak Spanish as their native language so making the website bilingual was a nobrasiner. “We’ve made a conscious effort to hire team members who are bi-lingual,” said Motta,

In June, Happy Valley marked its one year anniversary in the neighborhood and hosted a daylong celebration that included customer appreciation promotions and pricing, raffles and other specials.

After a year of planning, Happy Valley opened up shop at 220 McClellan Highway–the former site of Enterprise Rental Car facility–in 2021

Since opening Happy Valley has become a supporter of several local organizations and initiatives.

“Some of the community organizations we have worked with on the local level include Tree Eastie, Women’s Lunch Place which is a women’s shelter in Boston, Trans Resistance MA which advocates for the safety, joy, and liberation of the TQBIPOC community, Backyard Growers and the Freedom Fighters,” said Motta. “We have also worked closely with national organizations such as Best Buddies Program, Ellie Fund and The Last Prisoners Project.”

Most recently the team at Happy Valley donated to the Salesian Boys & Girls Club’s summer camp scholarship fundraising efforts.

Since opening last year, Happy Valley has set itself apart in the neighborhood by providing an experience that Motta says is like no other.

The sleek showroom has several display cases featuring Happy Valley’s flower, edible and concentrated cannabis products complete with descriptions.

Customers can peruse the display cases or use one of the interactive touchscreen displays to find the product they are in search for.

Motta said what also makes Happy Valley a different player in the cannabis dispensary game is that the business is a vertically integrated dispensary that offers its own Happy Valley cannabis product. Happy Valley cultivates and manufactures all its products in Gloucester.  All of Happy Valley’s flowers, edibles, tinctures, oil solvents are done in Gloucester and shipped down to Eastie. The company also sells wholesale to other dispensaries across the state.

“The store is really a showcase for our own product, our own brand. We are really building a premium brand here on the East Coast,” said Motta.

Happy Valley can be compared more to an Apple Store than a run of the mill dispensary. With its cool vibe of artwork, screen displays and high tech software, Motta said Happy Valley has really stood out in the dispensary industry.

For more information on hours, products, online ordering and other info visit www.happyvalley.org.

Leave a Reply

Your email address will not be published. Required fields are marked *